tag:blogger.com,1999:blog-7148608036370776702.post6264855622619552673..comments2023-10-26T12:25:17.435+01:00Comments on Neil Stockley: Storytelling with impact: Katy Gordon ppc in the Lib Dems' Real Women debateNeil Stockleyhttp://www.blogger.com/profile/11049181290242914014noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7148608036370776702.post-30203894384217525172009-10-04T11:41:04.893+01:002009-10-04T11:41:04.893+01:00It's partly because of the way in which we'...It's partly because of the way in which we're taught to campaign, which comes across into the speeches of our campaigners. They're told to hit particular messages, rather than weaving them into a narrative structure. For example, the letter-writing training at Conference emphasised reinforcing messages via presentational tricks such as bolding and spacing of paragraphs, rather than telling a story. Certainly, we're told to use real-world examples to increase emotional impact, but these aren't as effective as they could be unless it's accepted that they should be set within the context of the letter's tiny fragment of the Lib Dem story.Anonymousnoreply@blogger.com